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Bezos liked sitting around with Rosedale in real life, pondering what Second Life could become. Riding the boom, Second Life founder Philip Rosedale secured a $100 million-plus valuation for his startup and over $30 million in funding, including money from another man thinking intently about the internet’s potential to change how we live: Jeff Bezos. Early investors like former schoolteacher Ailin Graef -briefly famous under her Second Life handle Anshe Chung-possessed Second Life real estate portfolios putatively worth $1 million or more as property prices spiked. After exchanging actual greenbacks for Second Life’s Linden Dollars, users were spending $100 million a year on virtual purchases, much of it on real estate.
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They could listen to Kurt Vonnegut give a live talk, dance at popular nightclubs like Hot Licks and Angry Ant, shop for both virtual clothes and real ones at the Armani store, visit reconstructions of famous landmarks like Rockefeller Center, have virtual sex -and, most famously, speculate on digital real estate. Those users roamed around as customizable, cartoonish versions of themselves called avatars and enjoyed a wide array of activities.
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In 2007, roughly a million people flocked to Second Life, eager to experience the three-dimensional, web-based alternative reality launched four years earlier. Facebook debuts its new company brand, Meta, at their headquarters on Octoin Menlo Park, California.